The Evolution of Alexa

Toni Reid, Amazon

Insights from the rollout of Amazon’s widely adopted virtual assistant.

Toni Reid, Director of Amazon Alexa, Amazon

Toni Reid oversees the product development teams for Echo devices and Alexa customer experience. Reid joined Amazon in 1998 as a recruiter and has worked on several Amazon teams since then, including Amazon Fresh, IMDb, and Amazon Media Group. She earned her bachelor’s degree in anthropology from the University of North Texas.


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